Association News and Views


www.harrisoncoerver.com
Specializing in strategy and planning for associations and membership organizations since 1990.
 

harrison@harrisoncoerver.com
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marcia@harrisoncoerver.com
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 June 2007

 
 

On the late Jack Valenti, former exec at the Motion Picture Association of America, by a former CEO of Columbia Pictures:  “We were not an easy group to lead and yet Jack managed to do so brilliantly for some 30 years.  Perhaps his greatest achievement was holding onto his job even as the industry went through so many enormous tectonic shifts… Jack kept his cool and his standing and, like so many successful leaders, managed to maintain the broad support of the various constituencies whose views mattered” (WSJ 5/7).

 

ANECDOTE:  Valenti once arranged for a high profile lunch with representatives of professional baseball when the commissioner’s job was open.  Motion picture executives, fearing he would leave, sweetened his compensation package.  He was never in consideration for the MLB commissioner’s job.



Two “association vs. association” items in the news:

 

The Physicians Committee for Responsible Medicine has petitioned the FTC claiming that the National Dairy Council’s weight loss claims (e.g. “Milk your diet. Lose weight.”) were misleading (NY Times 5/11).  The ads are being withdrawn.

 

COMMENT: PR efforts have to be defensible, not just clever.

 

The Academy of Television Arts & Sciences, based in LA, bestows the prime time Emmy awards; the National Academy of Television Arts and Sciences, based in NYC, is responsible for Emmys in news, sports, daytime TV and local broadcasts (NY Times 3/22).  The issue: a battle over which organization has responsibility for awarding Emmys in the growing field of online and cell phone videos?

 

SPLIT:  The two separate organizations are the result of a dispute in 1977 over voting rights for the awards.
 


 

New book on the market: “17 Essential Qualities of a Team Player” by John Maxwell.
 

COMMENT:  I assume that one of the qualities would be the ability to remember and practice the other 16 qualities.

 


 


The nation’s minority population has reached 100 million, with Hispanics the largest group at over 44 million (
USA Today 5/17).  Hispanics represented half of the nation’s population growth in the last year, and they are “transforming classrooms, workplaces and entire communities.”

 

ACTION: The Association Forum of Chicagoland has initiated a 5-year, $1 million minority outreach initiative


 


 


“…the culprit is online social networks; they are moving fast, already having seized the attention of the next generation of members.

 

“Through these communities, professionals have access to a world of individuals just like themselves, with the capability to display and search personal or business profiles, along with pictures and video. The ability to share knowledge, form and join common interest groups, generate discussion, and respond to employment opportunities are just a few of the capabilities inherent in these types of networks.”

 

“However, online social networks aren’t business as usual. Users expect the freedom to communicate and post information without censorship.  For a true social network to take hold and be successful, the traditional method associations use to control information published to members must be modified to allow peer monitoring of network members. This is no small change in traditional association thinking.”

 

“Online Social Networks: Revolutionizing How People ‘Associate’” by Jim Kelly (April ASAE Technology Section Newsletter).

 


 

Associations aren’t the only ones caught in a time-pressed society.  "We're really, really busy," said a 12-year- old in a Hasbro focus group.  To meet saturated schedules, Hasbro is launching new express versions of Monopoly, Scrabble and Sorry, designed to be played in 20 minutes or less (ABC News 5/16).

Express Monopoly has a radical new approach: there's no cash or cards. The properties are listed on 12 dice.

RESPOND:  Associations need to make the same kind of radical changes if they are to fit the time-pressed nature of members and volunteers.
 


 

Think multi-tasking is the answer to time pressures?  Recent research indicates there are limits (NY Times 3/25).  “Disruptions and interruptions are a bad deal from the standpoint of our ability to process information,” says a University of Michigan researcher.  Adds a neuroscientist from Vanderbilt University: “The human brain is a cognitive powerhouse…but a core limitation is an inability to concentrate on two things at once.”

 

COMMENT: You need undivided attention in meetings.  I recommend turning all unrelated technology to the off position.

 


 

Shareholder activism may be having unintended consequences on corporate boards (NY Times 5/26).  “Activism, and the corporate governance changes it has brought about have caused a shift in the board’s role from guiding strategy and advising management to ensuring compliance and performing due diligence.”

 

BE CAREFUL:  It’s a short trip from due diligence to micromanagement.

 


 

An emerging, limited but real threat to association membership: private equity ownership.  So far this year, 217 publicly traded companies have been bought out by private equity firms (USA Today 5/17).  “Private owners are tough: they want profits, not excuses” (WSJ 5/17).

 

COMMENT:  These no-nonsense owners have little, if any, knowledge of their trade associations and will heavily scrutinize the R.O.I. on their dues and those of employees’ professional societies.

 


 

Copyright ©2007 Harrison Coerver & Associates-All Rights Reserved
 

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